2020 has been a crazy year for fundraisers. The world needs strong non-profits now, more than ever. Yet the fundraising landscape has changed significantly.
That’s why we were proud to host the Fundraising in the New Normal Summit… and it was a great day! Over 300 fundraisers joined us for one or more sessions to learn how to raise more money in the face of shutdowns, quarantines, and more!
On this page, you can access all of the recordings from this very special day… so even if you missed the Summit, you can still learn from our experts!
Webinar #1: Understanding Today’s Donor: How To Design Systems That Build Lasting Donor Relationships At Scale and Grow Giving
Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval market slumps and the Coronavirus pandemic has sparked with no clear end in sight. You also have increased stress on the systems you use to deliver programs, acquire supporters, steward donors, and raise funds for your cause.
Amidst uncertainty and shifting donor expectations, what should your nonprofit be focused on? How can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor relationships?
In this workshop, Noah Barnett, the CMO of Virtuous, will address these challenges head-on. He’ll then share a fundraising system modern nonprofits are using to scale personalized donor relationships, build a foundation of flexibility, resilience, and responsiveness, and grow giving.
Click here to watch the webinar.
Click here to download the slides.
Webinar #2: How Has COVID-19 Impacted Online Fundraising?
And the truth is that no one knows exactly what to do. We’re all asking similar questions:
- Is it even appropriate to be asking for money right now?
- How are other organizations fundraising during the pandemic?
- Can you expect people to give during a down economy?
While there is no playbook for how to respond in this pandemic, we can consult the data to analyze current online fundraising response and see how 156 organizations are communicating in their email fundraising.
In this session, Tim Kachuriak, the founder of NextAfter is going to share with you what he’s learned by analyzing the current email fundraising trends of 156 nonprofits. Pairing that with first-hand Google Analytics data from 90 nonprofits, you’ll see what you can expect from your online fundraising efforts, discover how often others are communicating, and get inspiration for your own emails and messaging. *Please note that for this webinar, we experienced some audio issues midway through the event. The audio lag only lasts for 7-8 minutes, and the webinar is well worth it!
Click here to watch the webinar.
Click here to download the slides.
Webinar #3: Taking Your Fundraising Events Virtual
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7 essential strategies for generating virtual event revenue
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Fun, creative, and entertaining virtual fundraiser ideas
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Steps to begin creating engaging virtual events now and in the future
