On February 23, 2021 we hosted the 2021 Fundraising Mastermind Conference, and over 300 non-profit fundraisers joined us online for all or part of the day to learn how to supercharge fund development at their organizations.
The conference featured seven 45-minute sessions, with participants learning from some of the best minds in non-profit fundraising.
On this page, you can access all of the recordings from this very special day… so even if you missed the Conference, you can still learn from our experts!
Session #1: Understanding Today’s Donor – How To Design Systems That Build Lasting Relationships With All Your Supporters
Today's donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the COVID pandemic. In this session, you'll learn how you can deepen and personalize your donor relationships at scale in the midst of today's landscape regardless of what technology or platform your organization is using. Presenter: Noah Barnett, CMO at Virtuous.
Session #2: Product Fundraising: It’s Not Just for Kids Anymore! (Sponsored Advertisement)
12 PM – 12:45 PM Eastern / 9 AM – 9:45 AM Pacific
Product sales fundraisers used to be the sole province of schools, scout troops, and youth groups… but not anymore! In this session, you'll learn how any non-profit (including yours) can raise an extra five-figures by running a pasta sale fundraiser (This session is a sponsored advertisement). Presenter: Carey Aron, Vice President at Fun Pasta Fundraising.
(Presenter did not provide a copy of the slides)
Session #3: Online Fundraising Compliance – How to Avoid Penalties and Grow Trust and Revenue
1 PM – 1:45 PM Eastern / 10 AM – 10:45 AM Pacific
Virtual events and online fundraising provide new opportunities for nonprofits. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements and greater scrutiny from prospective supporters. Join us for this session to learn best practices and insightful strategies to help you become and stay compliant, and message compliance to your donors to drive online fundraising success. Presenter: Sharon Cody, J.D., Partnership Manager at Harbor Compliance.
Session #4: How to Set Up, Promote and Host Your Virtual Fundraising Event
2 PM – 2:45 PM Eastern / 11 AM – 11:45 AM Pacific
With the right strategies and tools, virtual fundraisers have proven to rival even the best in-person fundraising events in terms of revenue, reach and donor engagement. In this session, we’ll take you step-by-step through the planning process for a successful virtual fundraiser: from concept and promotion to execution and follow-up. We’ll share insider tools, technical setup options, and key communication strategies to increase reach and giving before, during and after your virtual event. Presenter: Christy Noel, Vice President at MobileCause.
Session #5: What You Can Learn About Multi-Channel Communications from 119 Nonprofits
3 PM – 3:45 PM Eastern / 12 PM – 12:45 PM Pacific
Multi-channel communication is proven to increase donor value and revenue, but the challenge is knowing what channels to use, how to use them, and when to communicate. In this session, you’ll see how 119 nonprofits are using the phone, text, email, and mail to communicate to their new online and offline donors as well as some tips and ideas to optimize your communications as well. Presenter: Brady Josephson, Managing Director at The NextAfter Institute.
Session #6: Donor Retention Strategies To Keep Donors Engaged in 2021
4 PM – 4:45 PM Eastern / 1 PM – 1:45 PM Pacific
According to the Fundraising Effectiveness Project, there was a 7.9% decrease in donor retention for first time donors in 2020. Which means, we’ve got some work to do. In this webinar, you'll learn donor retention insights pulled from the most recent studies, and top donor engagement strategies to help you best engage with your donors this year. Don't miss it! Presenter: Candace Cody, Manager of Content and Education at CauseVox.
Session #7: 5 Ways to Maximize your Google Ad Grant Spend
5 PM – 5:45 PM Eastern / 2 PM – 2:45 PM Pacific
You’re probably already aware that Google offers nonprofits up to $10,000 per month in search advertising through its Ad Grants program. This is a tremendous benefit for organizations with tight budgets and margins, but to truly get the most value out of Google Ad Grants, you need to execute the proper strategy. In this session, we’ll discuss five ways to maximize the value of your monthly budget.” Presenters: Ashley Carmickle and Emily Sciantarelli from RKD Group.
(Presenter did not provide a copy of the slides)
Thank You to Our Conference Sponsors
We were able to offer this conference free of charge thanks to the support of our conference sponsors: