Do you want to learn how to make successful fundraising asks at your non-profit? Do you want simple, step-by-step guidelines for asking your donors for money in-person, over the phone, and through Zoom or video-conferences? Would you like … [Read more...] about How to Make Better Fundraising Asks
It’s not enough to know that your fundraising strategies are successful. You also need to know what’s causing your success, how results have evolved over time, and what aspects can be improved even more. These insights can only be gained by … [Read more...] about 10 Essential KPIs for Measuring Fundraising Success
Most non-profit fundraisers are both passive and reactive in their fundraising. This means that they wait for things to happen and spend most of their time following up on opportunities rather than creating new ones. That’s why so many … [Read more...] about How to Be a Proactive Fundraiser
One of the most common questions I get asked by non-profit fundraisers is this: how often should you be asking your donors for money? In this article, I’m going to give you some simple guidelines to help you answer that question. The reason … [Read more...] about How Often Should You Be Asking Your Donors for Money?
Most non-profits know the power of e-mail for fundraising. While e-mail fundraising isn’t as effective as asking for gifts in-person or on the phone, e-mail remains the most effective digital fundraising strategy. (To learn more about why that … [Read more...] about Always Send Your Fundraising E-Mails in Flights
The past two years have seen some significant changes in fundraising (most notably, the realization that many donors are willing to make gifts via phone and video meetings, rather than always needing in-person visits), but they have mostly … [Read more...] about Our Top 5 Fundraising Articles of 2021