When creating donor ask systems at your non-profit, it is important to remember this basic fact: not all asks are created equal. At many small and mid-sized organizations, when the topic of donor asks comes up, someone (often a member of the … [Read more...] about Hierarchy of Fundraising Asks: What is the Most Effective Way to Ask?
Every non-profit – no matter how small – can successfully raise money online. Yet, in my experience, the vast majority of non-profits are frustrated with online fundraising, feeling like they should be raising more online than they are. The … [Read more...] about How to Build an Effective Online Giving Funnel for Your Non-Profit