Fundraising is all about relationships. In order to build a universe of regular donors to your non-profit, you need to have a scalable donor communications program in place. Your communications program can use snail mail, e-mail, social … [Read more...] about 5 Rules for a Successful Donor Communications Program
Every good non-profit fundraiser knows that donors are the lifeblood of your organization. Without donors, you wouldn’t be able to afford an office, staff, phones, or any of the programs you provide. Thus, your donors need to be thanked and … [Read more...] about The 3 Goals of Your Donor Stewardship System
When creating donor ask systems at your non-profit, it is important to remember this basic fact: not all asks are created equal. At many small and mid-sized organizations, when the topic of donor asks comes up, someone (often a member of the … [Read more...] about Hierarchy of Fundraising Asks: What is the Most Effective Way to Ask?
Every non-profit – no matter how small – can successfully raise money online. Yet, in my experience, the vast majority of non-profits are frustrated with online fundraising, feeling like they should be raising more online than they are. The … [Read more...] about How to Build an Effective Online Giving Funnel for Your Non-Profit