You’ve probably heard about the “donor pyramid.” A donor pyramid is a graphical representation of your donors (either all of your donors or a segment of your donors), broken down by giving level. This means you’ll have a smaller number of … [Read more...] about How to Create and Use a Donor Pyramid for Your Non-Profit
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How to Make Successful Fundraising Asks Over the Phone
The most effective way to make asks, particularly major donor asks, is in person. But sometimes, making an ask in person just isn’t practical or feasible. It could be that an in person visit just isn’t possible (e.g. during the Coronavirus … [Read more...] about How to Make Successful Fundraising Asks Over the Phone
Still Locked Down? Here’s Your May, 2020 Coronavirus Fundraising Q&A
Well, May is almost here, and it looks like most of the country (& our friends in Canada, the UK, Ireland, and elsewhere too) are still locked down due to the Coronavirus. Setting aside the debate on whether the continued lockdowns are … [Read more...] about Still Locked Down? Here’s Your May, 2020 Coronavirus Fundraising Q&A
Here’s a Sample Fundraising Letter for Your Non-Profit
Fundraising letters are a staple of non-profit development programs for one reason: they work. Annual appeal letters, year-end fundraising mailings, and other fundraising letters have raised significant revenue for non-profits over the years, … [Read more...] about Here’s a Sample Fundraising Letter for Your Non-Profit
The Coronavirus Fundraising Manifesto
Today, our world is different that it was yesterday, but one thing will never change… The people our non-profit serves still need us… and they will need us tomorrow, even more than they do today. Helping people takes money. And for our … [Read more...] about The Coronavirus Fundraising Manifesto
Donor Calls and Video Chats in the Age of Coronavirus
With lockdowns and social distancing in place across much of the world due to the Coronavirus, most non-profit fundraisers are turning to phone calls and video chats for cultivation and solicitation. Thus, now is a great time to brush up on … [Read more...] about Donor Calls and Video Chats in the Age of Coronavirus