When it comes to online fundraising, most nonprofits focus on four areas: their website, e-mail, social media, and online crowdfunding. Of these four, the least understood is how to correctly use social media for nonprofits. In my … [Read more...] about Social Media for Nonprofits: 4 Rules for Success
Blog
The 4 Surefire Keys to Successful Fundraising
Successful fundraising doesn’t just happen. No matter how amazing your mission is or how many people you are helping, your organization needs to be deliberate about how it funds its work. Great fundraising requires a mindset shift. Most … [Read more...] about The 4 Surefire Keys to Successful Fundraising
How to Write Great Fundraising Email Subject Lines
When it comes to online fundraising, nothing is as effective as email. I’ve often said that email is the “killer app” for raising money online, because nothing online can match the reach and control you have over your email campaigns. And when … [Read more...] about How to Write Great Fundraising Email Subject Lines
How to Write a Great Fundraising Solicitation Email
There are lots of different channels for online fundraising. Your website, social media, and crowdfunding are all important, and all have their place. But no online fundraising method is as effective as e-mail. In this article, I’m going to … [Read more...] about How to Write a Great Fundraising Solicitation Email
How to Build a Culture of Philanthropy at Your Non-Profit
There are some non-profits where fundraising seems like a constant drag… with staffers and board members always complaining about fundraising, and everyone tired of talking about development (even if the organization is raising enough money). … [Read more...] about How to Build a Culture of Philanthropy at Your Non-Profit
The Beginner’s Guide to Great Online Fundraising
Online fundraising is an essential part of your non-profit's fundraising plan. While most organizations won't raise as much online as they do from their major gifts program, smart non-profits can still raise a significant amount through their … [Read more...] about The Beginner’s Guide to Great Online Fundraising