Donor cultivation is the most underappreciated and misunderstood part of the fundraising funnel. Of the four primary components of the fundraising lifecycle (prospecting, cultivation, asking, and stewardship), it is cultivation that most often … [Read more...] about The Secrets of Successful Donor Cultivation
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Asking for Donations Without Stress or Fear
In working with hundreds of non-profits over the years, one of the biggest issues I have found is that most organizations aren’t making enough in-person asks. Most non-profits are asking for donations regularly. They’re asking through appeal … [Read more...] about Asking for Donations Without Stress or Fear
How to Use Non-Profit Crowdfunding… the Right Way
Are you looking for a new strategy to add your non-profit’s yearly fundraising mix? Something different than holding another event or sending out another appeal letter? What if I told you there’s a strategy out there that can help you bring … [Read more...] about How to Use Non-Profit Crowdfunding… the Right Way
How to Build a Donor Referral System for Your Non-Profit
Every non-profit needs new donors to fill its funding pipeline. While there are lots of ways to find new prospects, few are as powerful having your current supporters introduce you to their social and business networks. The process of asking … [Read more...] about How to Build a Donor Referral System for Your Non-Profit
4 Ways to Write Better Fundraising Letters
Fundraising letters are a staple of most non-profit development programs. This includes letters sent out the old-fashioned way (through the mail) as well as e-mail solicitations. Fundraising appeal letters can be a terrific way to raise money, … [Read more...] about 4 Ways to Write Better Fundraising Letters
How to Harness the Power of E-Mail Newsletters for Your Non-Profit
E-mail newsletters have quickly become the backbone of most non-profits’ donor communication systems. This has happened for good reason: e-mail newsletters are cheap and easy to send, and most donors like receiving newsletters and updates via … [Read more...] about How to Harness the Power of E-Mail Newsletters for Your Non-Profit