At many organizations, the nonprofit thank you letter (or donor thank you note) is an afterthought. They think: the donor has already made a gift, now we just need to send them a receipt for tax purposes and move on to the next donor. Nothing … [Read more...] about How to Write a Better Nonprofit Thank You Letter
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7 Fundraising Tips You’ve Probably Never Heard Before
If you go online to look for fundraising tips for your non-profit, you probably read the same things over and over again. People will tell you to focus on individual giving, to make sue your board is helping you raise money, and not to rely too … [Read more...] about 7 Fundraising Tips You’ve Probably Never Heard Before
Social Media for Nonprofits: 4 Rules for Success
When it comes to online fundraising, most nonprofits focus on four areas: their website, e-mail, social media, and online crowdfunding. Of these four, the least understood is how to correctly use social media for nonprofits. In my … [Read more...] about Social Media for Nonprofits: 4 Rules for Success
The 4 Surefire Keys to Successful Fundraising
Successful fundraising doesn’t just happen. No matter how amazing your mission is or how many people you are helping, your organization needs to be deliberate about how it funds its work. Great fundraising requires a mindset shift. Most … [Read more...] about The 4 Surefire Keys to Successful Fundraising
How to Write Great Fundraising Email Subject Lines
When it comes to online fundraising, nothing is as effective as email. I’ve often said that email is the “killer app” for raising money online, because nothing online can match the reach and control you have over your email campaigns. And when … [Read more...] about How to Write Great Fundraising Email Subject Lines
How to Write a Great Fundraising Solicitation Email
There are lots of different channels for online fundraising. Your website, social media, and crowdfunding are all important, and all have their place. But no online fundraising method is as effective as e-mail. In this article, I’m going to … [Read more...] about How to Write a Great Fundraising Solicitation Email