One of the biggest stumbling blocks for many non-profits is knowing how often to ask for money. Some organizations are worried that they are asking too rarely. Many more non-profits worry that they ask too much. Is there an easy way to know … [Read more...] about Use the 3-1 Rule for Fundraising Success
When working with a new non-profit, one of the questions I always ask is, “How many people do you have on your e-mail list?” The answer invariably includes the phrase, “not enough.” Whether they have 1,000 or 10,000 people on their e-mail … [Read more...] about How to Grow Your Non-Profit’s E-Mail List
Working with thousands of non-profits over my career, I've spent a lot of time trying to figure out what is most important to fundraising success. What's the secret sauce that makes seemingly similar organizations have such different results … [Read more...] about Are You a Fundraising Entrepreneur?
Over the past two months, there’s been a lot of talk about the impact the Coronavirus pandemic and lockdowns would have on fundraising. There’s also been a lot of handwringing about whether the economic fallout from the shutdowns would cause a … [Read more...] about 3 Ways to Rethink Your Fundraising for a Post-COVID World
You’ve probably heard about the “donor pyramid.” A donor pyramid is a graphical representation of your donors (either all of your donors or a segment of your donors), broken down by giving level. This means you’ll have a smaller number of … [Read more...] about How to Create and Use a Donor Pyramid for Your Non-Profit
The most effective way to make asks, particularly major donor asks, is in person. But sometimes, making an ask in person just isn’t practical or feasible. It could be that an in person visit just isn’t possible (e.g. during the Coronavirus … [Read more...] about How to Make Successful Fundraising Asks Over the Phone