The backbone of most nonprofits' cultivation and stewardship efforts is their newsletter – and specifically, their e-mail newsletter. When sent via e-mail, your nonprofit newsletter is a cheap and easy way to keep in touch with donors and … [Read more...] about 4 Rules for a Successful Nonprofit Newsletter
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How to Build a Major Gifts Fundraising System for Your Non-Profit
Every non-profit wants to raise more major gifts, but for so many organizations, the process is shrouded in mystery. Far too many organizations see major donor fundraising as a “luck of the draw” situation… they are overjoyed when they … [Read more...] about How to Build a Major Gifts Fundraising System for Your Non-Profit
Fundraising Secrets of the Best Nonprofit Websites
Online fundraising should be an integral part of your nonprofit’s fundraising plan. The best nonprofit websites are designed to encourage visitors to become donors to the organization. Your nonprofit’s website serves many purposes, of … [Read more...] about Fundraising Secrets of the Best Nonprofit Websites
Want to Raise More Money? Get Out of the Office!
One of the best ways to determine the health and vitality of a fundraising program is to ask the following question: “What percentage of the time is your fundraising team out of the office doing meetings?” If your fundraisers aren’t out … [Read more...] about Want to Raise More Money? Get Out of the Office!
It’s Time to Stop the War on Donors
Criticizing philanthropists (and philanthropy itself) is all the rage right now. When donors came to the rescue after Notre Dame burned, critics complained that the money should go elsewhere. Academics and authors complain that donors are … [Read more...] about It’s Time to Stop the War on Donors
Fundraising ROI: Why it Matters, and What to Do About It
Does your non-profit keep a close eye on the “fundraising return on investment” (fundraising ROI) for its fundraising activities? Many organizations downplay ROI as a “business concept” that doesn’t really apply to non-profit development. … [Read more...] about Fundraising ROI: Why it Matters, and What to Do About It