Cultivation & Communication

When it comes to fundraising, nothing can compete with in-person meetings and one-on-one phone calls.  E-mails, direct mail, newsletters and other mass communications have an important role to play in non-profit development, but having direct, … [Read more...] about To Be Successful in Fundraising, You Have to Pick Up the Phone

Guest Post by Noah Barnett In any relationship, trust isn’t a given, it’s earned through effort. But the relationship between a donor and a nonprofit is a different animal altogether. A donor gives your organization their hard-earned … [Read more...] about Building Donor Trust From the Ground Up

Your donor communications are an integral part of your fundraising program.  Things like newsletters, annual reports, holiday cards and e-mail updates form the backbone of your donor cultivation and stewardship efforts. Far too often, … [Read more...] about Nonprofit Communications: 3 Guidelines for Fundraising Success

Donor cultivation is the most underappreciated and misunderstood part of the fundraising funnel.  Of the four primary components of the fundraising lifecycle (prospecting, cultivation, asking, and stewardship), it is cultivation that most often … [Read more...] about The Secrets of Successful Donor Cultivation

Fundraising letters are a staple of most non-profit development programs.  This includes letters sent out the old-fashioned way (through the mail) as well as e-mail solicitations.  Fundraising appeal letters can be a terrific way to raise money, … [Read more...] about 4 Ways to Write Better Fundraising Letters

E-mail newsletters have quickly become the backbone of most non-profits’ donor communication systems.  This has happened for good reason: e-mail newsletters are cheap and easy to send, and most donors like receiving newsletters and updates via … [Read more...] about How to Harness the Power of E-Mail Newsletters for Your Non-Profit