Cultivation & Communication

When you’re sitting across from a donor and talking to her, you can see her reactions, so you can tell whether your message is getting through. You can tell whether she’s engaged in your cause. But in a direct mail or email appeal, it’s not … [Read more...] about 5 Ways to Create a Stronger Emotional Connection with Your Donors

Fundraising is all about building relationships.  If your non-profit wants to raise more money, you need to be laser-focused on cultivating your donors (both new and current) so that they become lifelong supporters and raving fans of your … [Read more...] about The 5 Best Ways to Cultivate Your Non-Profit’s Donors

One of the biggest stumbling blocks for many non-profits is knowing how often to ask for money.  Some organizations are worried that they are asking too rarely.   Many more non-profits worry that they ask too much.  Is there an easy way to know … [Read more...] about Use the 3-1 Rule for Fundraising Success

Fundraising letters are a staple of non-profit development programs for one reason: they work.  Annual appeal letters, year-end fundraising mailings, and other fundraising letters have raised significant revenue for non-profits over the years, … [Read more...] about Here’s a Sample Fundraising Letter for Your Non-Profit

With lockdowns and social distancing in place across much of the world due to the Coronavirus, most non-profit fundraisers are turning to phone calls and video chats for cultivation and solicitation.  Thus, now is a great time to brush up on … [Read more...] about Donor Calls and Video Chats in the Age of Coronavirus

Most planned gifts aren't complicated.  Any fundraising professional can get planned gifts for their non-profit without it being overly complicated. However, your nonprofit organization won’t attract many planned gifts unless you actively market … [Read more...] about 6 Easy Things You Can Do to Get Planned Gifts for Your Non-Profit