Cultivation & Communication

One of my favorite ways to build deeper relationships with donors is to call them to ask for their advice.  I may not need the advice and I may not follow the advice, but the simple act of giving you their ideas and input will make your donors … [Read more...] about Want to Raise More Money?  Call Your Donors and Ask Them for Advice

When it comes to fundraising, nothing can compete with in-person meetings and one-on-one phone calls.  E-mails, direct mail, newsletters and other mass communications have an important role to play in non-profit development, but having direct, … [Read more...] about To Be Successful in Fundraising, You Have to Pick Up the Phone

Guest Post by Noah Barnett In any relationship, trust isn’t a given, it’s earned through effort. But the relationship between a donor and a nonprofit is a different animal altogether. A donor gives your organization their hard-earned … [Read more...] about Building Donor Trust From the Ground Up

Your donor communications are an integral part of your fundraising program.  Things like newsletters, annual reports, holiday cards and e-mail updates form the backbone of your donor cultivation and stewardship efforts. Far too often, … [Read more...] about Nonprofit Communications: 3 Guidelines for Fundraising Success

Donor cultivation is the most underappreciated and misunderstood part of the fundraising funnel.  Of the four primary components of the fundraising lifecycle (prospecting, cultivation, asking, and stewardship), it is cultivation that most often … [Read more...] about The Secrets of Successful Donor Cultivation