Cultivation & Communication

Your donor communications are an integral part of your fundraising program.  Things like newsletters, annual reports, holiday cards and e-mail updates form the backbone of your donor cultivation and stewardship efforts. Far too often, … [Read more...] about Nonprofit Communications: 3 Guidelines for Fundraising Success

Donor cultivation is the most underappreciated and misunderstood part of the fundraising funnel.  Of the four primary components of the fundraising lifecycle (prospecting, cultivation, asking, and stewardship), it is cultivation that most often … [Read more...] about The Secrets of Successful Donor Cultivation

Fundraising letters are a staple of most non-profit development programs.  This includes letters sent out the old-fashioned way (through the mail) as well as e-mail solicitations.  Fundraising appeal letters can be a terrific way to raise money, … [Read more...] about 4 Ways to Write Better Fundraising Letters

E-mail newsletters have quickly become the backbone of most non-profits’ donor communication systems.  This has happened for good reason: e-mail newsletters are cheap and easy to send, and most donors like receiving newsletters and updates via … [Read more...] about How to Harness the Power of E-Mail Newsletters for Your Non-Profit

One of the most important parts of your fundraising program is your donor communications strategy.  Your donor communications are the links between your organization and your supporters.  They form the basis of the ongoing relationship between … [Read more...] about The Power of a Donor Communications Calendar

Fundraising is all about relationships. In order to build a universe of regular donors to your non-profit, you need to have a scalable donor communications program in place. Your communications program can use snail mail, e-mail, social … [Read more...] about 5 Rules for a Successful Donor Communications Program