Cultivation & Communication

Your non-profit newsletter is the backbone of your donor cultivation and stewardship efforts.  Though some organizations send out snail mail newsletters, most non-profits use e-mail newsletters to keep in touch with their supporters. E-mail … [Read more...] about 5 Ways to Supercharge Your Non-Profit Newsletter

Your donors are the most important asset your non-profit has.   Without your donors, you can’t pay for programs, you can’t offer services, you can’t keep the lights on.  That’s why building great donor relationships is so important… without your … [Read more...] about The 5 Best Ways to Build Better Donor Relationships

Nearly every non-profit uses an annual appeal letter to raise money.  Some send out just one annual appeal letter per year, while others send out multiple letters at different times of year. No matter how many appeals you send out, it’s … [Read more...] about How to Write a Better Annual Appeal Letter for Your Non-Profit

When you’re sitting across from a donor and talking to her, you can see her reactions, so you can tell whether your message is getting through. You can tell whether she’s engaged in your cause. But in a direct mail or email appeal, it’s not … [Read more...] about 5 Ways to Create a Stronger Emotional Connection with Your Donors

Fundraising is all about building relationships.  If your non-profit wants to raise more money, you need to be laser-focused on cultivating your donors (both new and current) so that they become lifelong supporters and raving fans of your … [Read more...] about The 5 Best Ways to Cultivate Your Non-Profit’s Donors

One of the biggest stumbling blocks for many non-profits is knowing how often to ask for money.  Some organizations are worried that they are asking too rarely.   Many more non-profits worry that they ask too much.  Is there an easy way to know … [Read more...] about Use the 3-1 Rule for Fundraising Success