Cultivation & Communication

Fundraising letters are a staple of non-profit development programs for one reason: they work.  Annual appeal letters, year-end fundraising mailings, and other fundraising letters have raised significant revenue for non-profits over the years, … [Read more...] about Here’s a Sample Fundraising Letter for Your Non-Profit

With lockdowns and social distancing in place across much of the world due to the Coronavirus, most non-profit fundraisers are turning to phone calls and video chats for cultivation and solicitation.  Thus, now is a great time to brush up on … [Read more...] about Donor Calls and Video Chats in the Age of Coronavirus

Most planned gifts aren't complicated.  Any fundraising professional can get planned gifts for their non-profit without it being overly complicated. However, your nonprofit organization won’t attract many planned gifts unless you actively market … [Read more...] about 6 Easy Things You Can Do to Get Planned Gifts for Your Non-Profit

One of my favorite ways to build deeper relationships with donors is to call them to ask for their advice.  I may not need the advice and I may not follow the advice, but the simple act of giving you their ideas and input will make your donors … [Read more...] about Want to Raise More Money?  Call Your Donors and Ask Them for Advice

When it comes to fundraising, nothing can compete with in-person meetings and one-on-one phone calls.  E-mails, direct mail, newsletters and other mass communications have an important role to play in non-profit development, but having direct, … [Read more...] about To Be Successful in Fundraising, You Have to Pick Up the Phone