One of your most important roles as a non-profit fundraiser is to steward your current donors so that they keep giving year after year. The starting point for this process is your donor thank you letter. At many organizations, the donor … [Read more...] about How to Write a Great Donor Thank You Letter
Great donor stewardship is one of the hallmarks of a strong development program. If you want to get your donors to keep giving year after year, and to give more each year than the year before, you have to steward them the right way. And great … [Read more...] about A Simple Thank You Script for Your Non-Profit
The backbone of most nonprofits' cultivation and stewardship efforts is their newsletter – and specifically, their e-mail newsletter. When sent via e-mail, your nonprofit newsletter is a cheap and easy way to keep in touch with donors and … [Read more...] about 4 Rules for a Successful Nonprofit Newsletter
One of the best ways to determine the health and vitality of a fundraising program is to ask the following question: “What percentage of the time is your fundraising team out of the office doing meetings?” If your fundraisers aren’t out … [Read more...] about Want to Raise More Money? Get Out of the Office!
Criticizing philanthropists (and philanthropy itself) is all the rage right now. When donors came to the rescue after Notre Dame burned, critics complained that the money should go elsewhere. Academics and authors complain that donors are … [Read more...] about It’s Time to Stop the War on Donors
What’s going on? That’s the question that has fundraisers everywhere scratching their heads. Donor retention over the past decade has been abysmal. It’s probably the biggest problem you have, though it may not be where your efforts are … [Read more...] about 3 Strategies to Stop Losing Your Non-Profit’s Donors