Donor Stewardship

I hear the same frustration from nonprofit leaders everywhere: "We keep losing donors." Retention rates are stuck in the low 40s. First-time donor retention is even worse. And the response is usually some version of "donors are busy, there's so … [Read more...] about Your Donors Don’t Owe You Loyalty

The best fundraisers I know understand something important: the relationship with a major donor doesn't pause after the gift comes in. It deepens. You close a gift in November. You send a thank-you letter. You make a call. But what happens in … [Read more...] about 7 Touchpoints That Keep Major Donors Close Between Asks

When it comes to fundraising, sometimes the small things make a big difference.  This is certainly true of your non-profit’s donation receipt.  When donors make a gift, the donation receipt is one of the first things they will see, and it will … [Read more...] about How to Create an Amazing Donation Receipt for Your Donors

Annual reports have been a staple of great donor stewardship for decades, and for good reason… they work.  Your nonprofit annual report provides an overview of your organization’s work and impact, along with some level of proof about how you are … [Read more...] about 5 Ways to Make Your Nonprofit Annual Report Stand Out

At many organizations, the nonprofit thank you letter (or donor thank you note) is an afterthought.  They think: the donor has already made a gift, now we just need to send them a receipt for tax purposes and move on to the next donor.  Nothing … [Read more...] about How to Write a Better Nonprofit Thank You Letter

One of your most important roles as a non-profit fundraiser is to steward your current donors so that they keep giving year after year.  The starting point for this process is your donor thank you letter. At many organizations, the donor … [Read more...] about How to Write a Great Donor Thank You Letter