Donor Stewardship

Guest Post by Claire Axelrad What’s going on?  That’s the question that has fundraisers everywhere scratching their heads. Donor retention over the past decade has been abysmal. It’s probably the biggest problem you have, though it may … [Read more...] about 3 Strategies to Stop Losing Your Non-Profit’s Donors

Every non-profit needs new major donors… but most organizations have a difficult time trying to meet new prospects with the capacity to make major gifts. Non-profit fundraisers try all different sorts of tactics to find new major prospects.  … [Read more...] about How to Get Your Major Donors to Refer New Prospects to Your Organization

Your donor stewardship program is the heart of your fundraising system.  A non-profit’s current donors are easier to reach, and more likely to give, than new prospects.  They are your best source of ongoing financial support and the best … [Read more...] about 5 Ways to Make Your Donor Stewardship Program More Effective

There’s a well-known maxim in non-profit fundraising: your best prospects are your current donors.  This means that the people that are most likely to give to your organization this year are the people who gave last year. That’s why … [Read more...] about How to Get Your Donors to Give More this Year than Last Year

What happens at your non-profit when a donation comes in?  At most non-profits, a thank you letter is generated and an entry is made in the donor database, and that’s it… the team returns to soliciting more donations. But… most non-profits … [Read more...] about Donor Thank You Calls: Your Key to Raising More Money this Year

The donor attrition rate for most non-profit organizations are disheartening, with the average non-profit losing over half of its donors each year.  Many of those lost donors are due to organizations not having a good stewardship system in place … [Read more...] about A Successful Blueprint for Reactivating Lapsed Donors