The backbone of most nonprofits' cultivation and stewardship efforts is their newsletter – and specifically, their e-mail newsletter. When sent via e-mail, your nonprofit newsletter is a cheap and easy way to keep in touch with donors and … [Read more...] about 4 Rules for a Successful Nonprofit Newsletter
One of the best ways to determine the health and vitality of a fundraising program is to ask the following question: “What percentage of the time is your fundraising team out of the office doing meetings?” If your fundraisers aren’t out … [Read more...] about Want to Raise More Money? Get Out of the Office!
Criticizing philanthropists (and philanthropy itself) is all the rage right now. When donors came to the rescue after Notre Dame burned, critics complained that the money should go elsewhere. Academics and authors complain that donors are … [Read more...] about It’s Time to Stop the War on Donors
What’s going on? That’s the question that has fundraisers everywhere scratching their heads. Donor retention over the past decade has been abysmal. It’s probably the biggest problem you have, though it may not be where your efforts are … [Read more...] about 3 Strategies to Stop Losing Your Non-Profit’s Donors
Every non-profit needs new major donors… but most organizations have a difficult time trying to meet new prospects with the capacity to make major gifts. Non-profit fundraisers try all different sorts of tactics to find new major prospects. … [Read more...] about How to Get Your Major Donors to Refer New Prospects to Your Organization
Your donor stewardship program is the heart of your fundraising system. A non-profit’s current donors are easier to reach, and more likely to give, than new prospects. They are your best source of ongoing financial support and the best … [Read more...] about 5 Ways to Make Your Donor Stewardship Program More Effective