Fundraising Strategy

The fundraising program at many non-profits feels unorganized, even to the staff. This is particularly true at smaller organizations, but it is often the case even at larger charities. This disorganization usually stems from the fact that the … [Read more...] about A Guide to Simple but Effective Moves Management for Your Non-Profit

It often seems like some non-profits are just lucky. They run their first giving day and raise $1 million. They have a superstar major gifts officer who is always bringing in new donors. They receive a new big grant every few months. You can … [Read more...] about The Unseen Effort Behind Big Fundraising Wins

At many non-profits, the annual giving program (also known as “the annual fund,” “annual fundraising,” or even “annual fund fundraising”) is kind of like the background radiation of the development program. It’s there. It’s important. But it’s … [Read more...] about The Three Big Picture Goals for Your Annual Giving Program     

When you're sitting down to write a fundraising plan, a case for support, or a fundraising letter, it can be helpful to have a template on hand to guide your efforts. Having a sample document to look at can help you learn how to structure your … [Read more...] about Sample Fundraising Materials for Your Non-Profit

Over the past 25 years, I’ve worked with hundreds of non-profit clients. And the vast majority of those clients have heard me say one (or all) of the following maxims. I repeat these sayings often because they are true, and each captures … [Read more...] about The 3 Fundraising Sayings My Clients Hear Me Say Over and Over Again

I know many non-profit fundraisers who get discouraged about the grant fundraising progress. They feel like they put in a lot of effort for very little return. But when I dig deeper, I realize they are focusing on the wrong things. These … [Read more...] about Grant Fundraising is a Numbers Game