Making Better Asks

The most effective way to make asks, particularly major donor asks, is in person.  But sometimes, making an ask in person just isn’t practical or feasible. It could be that an in person visit just isn’t possible (e.g. during the Coronavirus … [Read more...] about How to Make Successful Fundraising Asks Over the Phone

If you want to supercharge your non-profit’s fundraising, you need an amazing case for support.  Your case for support (sometimes called your “case statement") is one of the two most important documents for your development program (the other … [Read more...] about Here’s a Sample Case for Support for Your Non-Profit

The first time a donor gives to your non-profit should not be the first time they say “yes” to your organization. Many fundraisers mistakenly think that the only way prospective donors can invest in their non-profit is by making a financial … [Read more...] about Get Your Donors to Invest in Your Non-Profit – Before You Ask Them for Money

In working with hundreds of non-profits over the years, one of the biggest issues I have found is that most organizations aren’t making enough in-person asks. Most non-profits are asking for donations regularly.  They’re asking through appeal … [Read more...] about Asking for Donations Without Stress or Fear

When creating donor ask systems at your non-profit, it is important to remember this basic fact: not all asks are created equal. At many small and mid-sized organizations, when the topic of donor asks comes up, someone (often a member of the … [Read more...] about Hierarchy of Fundraising Asks: What is the Most Effective Way to Ask?