Raising Money Online

Most non-profits know the power of e-mail for fundraising.  While e-mail fundraising isn’t as effective as asking for gifts in-person or on the phone, e-mail remains the most effective digital fundraising strategy.  (To learn more about why that … [Read more...] about Always Send Your Fundraising E-Mails in Flights

When it comes to online fundraising, most nonprofits focus on four areas: their website, e-mail, social media, and online crowdfunding.  Of these four, the least understood is how to correctly use social media for nonprofits. In my … [Read more...] about Social Media for Nonprofits: 4 Rules for Success

When it comes to online fundraising, nothing is as effective as email.  I’ve often said that email is the “killer app” for raising money online, because nothing online can match the reach and control you have over your email campaigns.  And when … [Read more...] about How to Write Great Fundraising Email Subject Lines

There are lots of different channels for online fundraising.  Your website, social media, and crowdfunding are all important, and all have their place.  But no online fundraising method is as effective as e-mail.  In this article, I’m going to … [Read more...] about How to Write a Great Fundraising Solicitation Email

Online fundraising is an essential part of your non-profit's fundraising plan.  While most organizations won't raise as much online as they do from their major gifts program, smart non-profits can still raise a significant amount through their … [Read more...] about The Beginner’s Guide to Great Online Fundraising

Peer-to-peer fundraising. It’s one of those phrases that gets thrown around all the time, but can be a bit tricky to understand. It’s an incredibly powerful way to extend your reach and raise more money with less work. Peer-to-peer fundraising … [Read more...] about The Non-Profit Guide to Peer-to-Peer Fundraising