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The Coronavirus Fundraising Manifesto

by Joe Garecht

Fundraising ManifestoToday, our world is different that it was yesterday, but one thing will never change…

The people our non-profit serves still need us… and they will need us tomorrow, even more than they do today.

Helping people takes money.

And for our non-profit, money comes from fundraising.

Our team may be working from home, our events may be cancelled, and our programs may be postponed, but because we believe in our work, one thing is clear about our fundraising:

We.

Can.

Not.

Stop.

Now.

That’s why today, we commit to pushing ahead during the Coronavirus shutdowns, to make sure that our non-profit not only survives, but comes out on the other side of this stronger than before.  We will strengthen our fundraising during this pandemic…

By calling more of our donors than ever before, video-conferencing with them, and deepening our relationships with them.

By sending out more e-mail newsletters and other donor communications than ever before.

By continuing to ask our donors for gifts to support our work.

And when this pandemic is over our fundraising program will be stronger than it has ever been.  Our donors will feel as though we have gone through this pandemic together, and the people we serve will be grateful that we are still there for them… serving them… because we spent this time focused on what matters most to carrying out our non-profit’s mission:

Fundraising.

 

Note: If you’d like more information on what you can be doing during the Coronavirus pandemic to keep your fundraising program thriving, check out our two previous articles on the topic here and here.

Photo Credit: Miguel Henriques on Unsplash

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Filed Under: Fundraising Strategy

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