What a year we’ve had. Pandemics and lockdowns, protests and politics… it was an eventful and difficult year for many people and many organizations. But as non-profit fundraisers, we know one thing for certain: our work goes on, because the people served by our organizations still need our help.
As we look back over the past year and look forward to the year to come, I wanted to take a moment to highlight our 5 most popular fundraising articles from 2020. These are the articles from our website and newsletter that were read the most. I want to make sure you didn’t miss them, because I think they will be hugely helpful as you work to raise more money in 2021.
Here they are, with the #1 article being our most read post of the year:
#5: How to Write an Effective Fundraising Plan for Your Non-Profit
#4: Here’s Why You Should Rewrite Your Case for Support this Year
#3: How to Create and Use a Donor Pyramid for Your Non-Profit
#2: Fundraising ROI: Why it Matters and What to Do about It
#1: The Secrets of Successful Donor Cultivation
Coronavirus-Related Fundraising Articles
During 2020, we also posted a number of Coronavirus-related fundraising articles to help non-profits figure out how to raise more money despite the changes caused by COVID. While none of those articles made it into the top 5 listed above, they were still very popular with readers. Our most popular COVID-related fundraising articles in 2020 were:
#3: The Coronavirus Fundraising Manifesto
#2: Donor Calls and Video Chats in the Age of Coronavirus
#1: Fundraising, Coronavirus, and Your Non-Profit
Thank You for Your Continued Support!
Before we close out this round-up, I want to thank you for your continued support for our site. We write articles, create webinars, and post fundraising classes because we want to support you – the tens of thousands of fundraisers who visit our site and read our newsletter each month. Our goal is to help you do one of the most important jobs in the world – to raise money for causes that matter. Thank you for the work that you do, and thank you for allowing us to serve you!
Photo Credit: Engin Akyurt from Pixabay
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