Every successful fundraising campaign starts with a plan. And at the heart of that plan is a gift range chart.
A gift range chart (also called a donor pyramid or gift table) shows you exactly how many gifts you need at each level to reach your campaign goal. It is the single most important planning document for any capital campaign, endowment drive, annual fund, or mission campaign. Without one, you are guessing. With one, you have a roadmap.
The problem? Building a gift range chart from scratch takes time. You need to determine the right gift levels, calculate how many donors you need at each level, and ensure the math adds up. Most fundraisers end up fiddling with a spreadsheet for an hour or asking a consultant to build one for them.
That is why we created GiftMap.
What Is GiftMap?
GiftMap is a free iPhone app that builds a professional gift range chart for you in about 30 seconds.
Here is how it works:
(1) Open the app and enter your campaign goal (anywhere from $10,000 to $100,000,000).
(2) GiftMap instantly generates a complete gift range chart with the right gift levels and the number of gifts needed at each level.
(3) Review your chart, make any adjustments you want, and share it with your team.
That is it. No spreadsheet. No formulas. No guesswork.
Why Fundraisers Love GiftMap
It follows real-world best practices. The gift levels and ratios in GiftMap are not random. They are built on 25 years of hands-on fundraising experience across hundreds of campaigns. The algorithm reflects how successful campaigns actually get funded, with a lead gift at the top, a pyramid structure that broadens at each level, and a realistic distribution of gifts.
It works for any size campaign. Whether you are planning a $50,000 annual fund or a $50 million capital campaign, GiftMap generates a chart that fits your goal. The gift levels adjust automatically based on the size of your campaign.
You can customize it. GiftMap gives you a great starting point, but every campaign is different. Use edit mode to adjust the number of gifts at any level. Turn on auto-rebalancing and the app will automatically adjust the rest of the chart to keep your total on target.
Sharing is built in. Once your chart looks right, you can send it to your board chair, your development committee, or your campaign team via email, text message, or any app on your phone. No screenshots or copy-paste needed.
It is completely free. No subscription. No in-app purchases. No ads. No data collection. Just a useful tool we wanted to put in your hands.
Who Is GiftMap For?
GiftMap is designed for anyone involved in fundraising planning:
– Development directors mapping out a new campaign
– Executive directors exploring what it would take to reach a stretch goal
– Board members who want to understand the giving structure behind a campaign
– Fundraising consultants who need to quickly generate charts for client meetings
– Capital campaign committees working through the early planning stages
– Anyone who has ever asked, “How many gifts do we actually need?”
Download GiftMap Today!
The app is available now on the App Store for iPhone.
Click here to download GiftMap on the Apple App Store (Free)
You can also find it by searching for “GiftMap” in the App Store. If you find GiftMap helpful, we would love it if you left a quick rating or review on the App Store. It helps other fundraisers discover the app.
Learn More About Gift Range Charts
Want to go deeper on gift range charts and how to use them in your campaign planning? Check out these resources:
- The Donor Pyramid: How to Plan Your Next Fundraising Campaign
- Gift Range Chart Calculator and Guide
- Fundraising Consulting Services
Questions?
If you have questions about GiftMap, gift range charts, or campaign planning, we are happy to help. Get in touch with us here.