Online fundraising is an essential part of your non-profit's fundraising plan. While most organizations won't raise as much online as they do from their major gifts program, smart non-profits can still raise a significant amount through their website, social media, and e-mail fundraising.
The truth is that online fundraising doesn't need to be hard, and certainly shouldn't be mysterious. There are successful strategies that thousands of non-profits have used to consistently raise money online. Over the past few years, we've presented lots of articles on how to supercharge online fundraising at your organization. In this post, I want to present you with a list of some of the best articles we've written about how to raise money online:
Online Fundraising Overview
These articles will help you get your feet wet, and show you the formula that smart non-profits use to raise money online:
How to Build an Effective Online Giving Funnel for Your Non-Profit – Learn the basics of great online fundraising, and how the most successful non-profits build fundraising funnels online.
The Most Important Thing to Understand for Online Fundraising – If there's one thing that you need to know in order to transform your online giving program… this is it.
The Complete Guide to Online Fundraising for Non-Profits – Here is the step-by-step formula your non-profit should be using to raise more money online. This is a complete overview of what a successful online giving program looks like.
Advanced Strategies
After you read the overview articles above, check out these articles, which dive deeper into each specific strategy you can use at your non-profit to raise money online:
Fundraising Secrets of the World's Best Non-Profit Websites – Learn how to set up your organization's website so that you raise as much money online as possible.
How to Grow Your Non-Profit's E-Mail List – E-mail is the backbone of your online fundraising program. Here's how to get more people to sign-up for your organization's e-mail list.
A Simple System for Turning Social Media Followers into Offline Donors – Sometimes it seems like fundraising through social media is impossible. This is a proven system for turning your social media contacts into lifelong donors to your non-profit.
How to Use Non-Profit Crowdfunding… the Right Way – Every organization can and should use crowdfunding to help them raise more money online. Here's your guide to launching a successful crowdfunding campaign.
5 Tips for Selecting the Best Project for Your Non-Profits' Next Crowdfunding Campaign – Use this guide to pick the exact right project for your online crowdfunding campaign.
The Non-Profit Guide to Peer-to-Peer Fundraising – Peer-to-Peer Fundraising (sometimes called P2P fundraising) is an offshoot of crowdfunding, and is one of the most exciting frontiers in online fundraising right now.
Online fundraising is an excellent complement to your other development activities, as well as a reliable source of funds for your organization. Use the above tips and strategies to build an online giving system at your non-profit, and reap the rewards for years to come.
Photo Credit: Andrew Neel on Unsplash
